The brainchild of Silicon Valley angel investors David Sacks and Bill Lee, Craft is a venture capital fund that has launched companies such as the scooter rental service Bird, which provides car-free transportation for short urban trips. The Craft brand uses a rugged hand-drawn logotype and letterpress printed collateral to convey the idea of rolling up sleeves and building tech companies from the ground up.
Landmark 91 is a secluded event space located in the basement of Craft’s San Francisco office. The branding is inspired by speakeasy culture of the prohibition era and harmonizes with historic architectural details throughout the bar.
ClientCraft VenturesServicesBranding, Site Design, Print Collateral
